Dear SN watchers, The Lick KAIT team has discovered a mag 17 SN, which can reach over mag 16. It seems to be on the rising phase. They report on IAUC 7490 that the position is R.A. = 1h56m40s.63, Decl. = +34o10'12".4 (2000.0), which is about 32" east and 24" south of the nucleus of the tilted spiral (Sb) galaxy NGC 735. On about 20" northwest of the nucleus, a bright (mag about 13.5) foreground star is there, and around the galaxy several stars (brightests are mag 10 and 11) and 2 accompanying eliptical galaxies are there. The reported brightness (174:C at Sept. 8.4, 171:C at Sept. 9.4) indicate that this SN is in the rising phase. The expected maximum of the typical SN Ia on this distance (v_r = 4629 km/s) is mag 15.7. NGC 735 has produced another SN 1971L, which was m_pg = 15.0 at discovery. Referring the discovery photograph (Kowal et al., 1973, PASP, 85, 427), it is quite close to the reported position of SN 2000dj. Note that the position of SN 1971L in this paper and the Asiago SN catalog (also in the NED) are insufficiently accurate, and we need the current image of SN 2000dj to compare this reference image of SN 1971L. And, the brightness of SN 1971L is somewhat brighter as a normal SN, so the different nature of this object can be minded. The quick spectral confirmation and imaging of SN 2000dj are especially encouraged. Sincerely Yours, Hitoshi Yamaoka, Kyushu Univ., Japan yamaoka@rc.kyushu-u.ac.jp