Dear SN fans, IAUC 6914 has noticed that a new SN was discovered near the center of NGC 3504. This new star locates at R.A. = 11h03m11s.21, Decl. = +27o58'21".0 (2000.0), which is about 5" south of the center of the host. It should be noted that this galaxy has apparent double nucleus. Spectroscopy of this object in near-IR region shows the Ca II P-Cyg profile, which indicate that this is really a supernova. However, the type of it has not determined by that. NGC 3504 is rather nearby object, which m-M is about 1 mag larger than that of M87. It implies that the expected magnitude at maximum would be about 13.5 mag if it is of type Ia, and 2 mag dimmer if not. It is not certain whether it is effected by absorption, because new star has been observed (even discovery) in IR. Optical followup is strongly encouraged. Sincerely Yours, Hitoshi Yamaoka, Kyushu Univ., Japan yamaoka@rc.kyushu-u.ac.jp